Three Ways to Engage Your Customers

There are many ways that marketers reach out to customers, among these are the timeless methods, and those that come and go with the rise of new technologies. For example, good customer service most often involves personal interaction with knowledgeable people who assist the purchase journey. However, another traditional but perhaps winding-down method includes print advertising. Printed signs have lost ground this decade to newer methods, including cloud-based technology that makes use of digital signage, which instantly publishes over an IT network all kinds of eye-catching media directly to LCD…

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The Three Fundamentals of Effective Communications

There are countless tools for communicating with clients, prospects, partners, and employees. Choosing the right one is important, but good communication doesn’t start there. Before you begin any project, take a step back and make sure you are following these three fundamentals of effective communications. You will achieve much better results on the backend if you invest the time up front. Define your objective If you don’t know the purpose of your piece of communication, then why are you creating it in the first place? Sometimes we’re so eager to…

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