Brand As Persona

One key marketing action is the positioning a brand in a marketplace. Identifying the market segment or segments a product fits into. One very popular way of doing this for consumer products is by demographics, or for business products by company size and turnover. Brand positioning is more than this. It is a meeting of minds and hearts. Consumer Personality Factors To unleash the true power of a brand it is also necessary to consider the personality characteristics of the people who are going to buy it. The aim of…

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Essential Tips For Choosing Your Business Name

Choosing a business name is something that many new business owners approach far too casually. This is an important decision in the life of your business. Tips For Choosing Your Business Name These tips should help you in the process of choosing your business name: 1. Don’t Pick a Long or Confusing Name. You want potential customers to be able to remember the name, spell the name, and associate the name with your business. Don’t choose a name that is too long, contains unusual spelling, or causes confusion about your…

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