Three Ways to Engage Your Customers

There are many ways that marketers reach out to customers, among these are the timeless methods, and those that come and go with the rise of new technologies. For example, good customer service most often involves personal interaction with knowledgeable people who assist the purchase journey. However, another traditional but perhaps winding-down method includes print advertising. Printed signs have lost ground this decade to newer methods, including cloud-based technology that makes use of digital signage, which instantly publishes over an IT network all kinds of eye-catching media directly to LCD…

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The Three Fundamentals of Effective Communications

There are countless tools for communicating with clients, prospects, partners, and employees. Choosing the right one is important, but good communication doesn’t start there. Before you begin any project, take a step back and make sure you are following these three fundamentals of effective communications. You will achieve much better results on the backend if you invest the time up front. Define your objective If you don’t know the purpose of your piece of communication, then why are you creating it in the first place? Sometimes we’re so eager to…

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Are You Leading Your Business With a Limp?

Do you find yourself leading your business with a limp? Let me explain further… For many women business owners, one of the biggest challenges in their business is learning to delegate. Perhaps it’s one of yours as well. They find it difficult to determine which tasks and projects should be delegated and who should take them. It’s stressful and frightening for them. I’ve been there and understand. Fortunately and happily, when they give up some control (typically the day-to-day operations of the business), they’re able to truly step up to…

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What You Can Do to Build Trust

Good leaders possess a clear directive, work efficiently and know no time constraints when it comes to delivering. Do all good leaders have the caliber to become exceptional leaders? The answer is “NO”. There are people who take charge of a bad situation themselves and perform exceptionally well. This is what is expected from the good leader ” When the going gets tough, the tough get going”. 1) Approach: Exceptional leaders have a very authentic and different approach to a bad situation. They build trust within the team to the…

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Some New Rules to Run Your Business

RULE ONE Don’t Make Rushed Decisions If the issue is serious, never make a decision on the spot unless you absolutely have to. Think it over for a few minutes, an evening, or a weekend, and then go into the office with your answer. Give yourself the time you need to avoid the mistakes that often result from haste. WHAT IT MEANS: Clearly, decisions can vary considerably in their urgency, importance, and complexity-and so no one rule of thumb fits all-but you should never be pressured into giving a quick…

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